About Us
Two Sisters, One Dream – The Story of Soovos Handlooms
Soovos Handlooms was born from the shared dream of two sisters, Ruchi and Shivangi Rathore, who grew up amidst fabrics, embroidery, and the gentle hum of sewing machines in their mother’s boutique. What began as a childhood fascination with colour and cloth became a lifelong calling—to preserve India’s weaving heritage and uplift the hands that keep it alive.
Ruchi Rathore – Co-Founder, Soovos Handlooms
Award-winning Creative Professional | Advocate for Indian Crafts | Storyteller through Threads & Textiles
I’m Ruchi - a girl who connects with you every day through DMs, WhatsApp, and calls. Passionate about colours, fabrics, and the magic that happens when threads come alive.
My journey began in my mother’s boutique, surrounded by the hum of sewing machines and the rhythm of embroidery needles. Running my hands over silks, cottons, and chiffons, I discovered a lifelong love for design and craftsmanship.
After graduation, I entered cinema as a special effects designer and digital colourist, working on films like Main Hoon Na, Lakshya, The Blue Umbrella, Aankhen, and the colourised Mughal-e-Azam. In 2005, I proudly received the prestigious IIFA Award in Amsterdam on behalf of my team, presented by Vishal Bhardwaj - a dream come true.
Yet even with accolades, my heart was drawn back to the handwoven artistry of India. I left cinema to build Soovos Handlooms, a brand dedicated to reviving weaving traditions.
Through Soovos, I collaborate closely with weavers—especially women in remote villages. I travel to these villages, spend time with their families, listen to their stories, understand their needs and challenges, and discuss possibilities with warmth and compassion. Together, we blend their heritage skills with contemporary design. Each saree is ethically crafted, carrying the warmth of human hands and the richness of Indian culture.
Today, I stand as a purpose-driven entrepreneur, blending artistry with a mission: to put Indian weaves on the global stage while empowering the communities that keep this heritage alive.
Shivangi Rathore –Co Founder, Soovos Handlooms
You all see me modelling in front the camera .When I wear these sarees, it isn’t about fashion—it’s about connection. My daughters see their mother working hard, and our weavers see their art being celebrated. Each drape is woven with their hope and my love.
In 2015, I returned to India with my husband, leaving behind the comfort of New Zealand to be close to our parents. Life had to be rebuilt from scratch. Today, I live the beautiful chaos of raising two little daughters while running Soovos Handlooms and caring for a joint family.
Many nights are spent stitching dreams after putting my children to bed, and many mornings begin with their tiny hands tugging at my saree as I prepare shipments. My girls are growing up watching me work, and I want them to learn that love, resilience, and courage can weave magic—just like our weavers do with every thread.
Through Soovos, I channel my childhood passion for fabrics into empowering village women and weavers—so that every saree carries not just threads, but also the hopes and dreams of many families.
Our Vision
At Soovos Handlooms, we believe in fair pricing and ethical practices. Unlike many retailers, we never bargain artisans down. Instead, we work to create a self-sustaining ecosystem where craftsmanship is valued and respected.
Every Soovos saree celebrates:
• Exclusive designs rooted in tradition ,reimagined for today's modern women.
• Authenticity of pure handlooms & natural fibres
• Diverse workmanship showcasing India’s rich heritage
By wearing Soovos, you become part of a movement that uplifts communities, preserves crafts, and keeps alive the stories of generations.
Soovos Magic begins with a wish… 💫